marquee with flags

5 Essential Branding Tools for Every Event

Whether it be a fundraising event, sporting event, school carnival, trade show or seminar, events are a great branding opportunity for your business. No matter what kind of event you are exhibiting at, there are five essential branding tools that should never be forgotten.

1. Marquee / Display Stand 

A branded Marquee or Display Stand provides your business with easy and instant recognition to ensure that your business can be easily identified by customers and prospects.

2. Counter Cards 

Counter Cards are an excellent branding tool that can help draw attention to any special products or promotions you have available at the event. They put your message ‘front and centre’ to ensure that your message does not go unseen.

3. Pull-Up Banners 

Pull-Up Banners are fantastic light-weight, portable and re-usable signs that offer a professional, high-impact look suitable for any event. They are a great addition to display stands and marquees, or can be used in conjunction with a simple table set-up to draw attention to your business.

4. Flyers and Brochures 

Don’t let your customers and prospects walk away from your stand or marquee empty handed! Events are usually very busy and many attendees can feel like they are in ‘information overload’. To ensure attendees remember who you are and what you can offer them, be sure to have a brochure or flyer available that they can take away with them.

5. Standees

Standees enable you to capture consumer attention at the floor level by highlighting your brand, product or special promotion with dynamic, innovative floor displays. If you have promotional materials you would like to display, a standee will give your promotion the attention it deserves.


Once you’ve got the essentials sorted, why not go above and beyond to really make your business stand out and leave a lasting impression?

Other branding options you might consider are:

1. Flags

Flags are great for outdoor events and drawing attention to your stand in a crowded environment. They can be used stand-alone or added to the top of your marquee.

2. Bunting

Bunting flags can be used for decorative, promotional, informative and even safety purposes. Bunting is a proven, cost-effective way to create brand awareness – and it looks great! Flags & Bunting are tremendously versatile – they can be manufactured from a variety of materials for indoor and outdoor use. They can be printed or unprinted, colourful or plain, triangular, square, rectangular or custom shaped.

3. Promotional Domed Pens

Pens are one of the most useful and low-cost promotional items that offer a fantastic branding opportunity. Domed promotional pens feature a unique domed label that is sleek, professional and eye catching. If you are looking for a promotional tool that will give you long-lasting brand exposure and interaction, the Promotional Domed Pen is a must-see.

4. Branded Temporary Tattoos

Custom made promotional Temporary Tattoos are an innovative, unique and highly effective promotional tool that can achieve high brand interaction and exposure. The unique a fun nature of Temporary Tattoos make them a great promotional item for sporting clubs and events, corporate events, trade shows, music events, fundraisers, fun runs, outdoor events, conferences and much more.

5. Lanyards & Wristbands

Commonly used to carry entry or ID cards, mobile phones, keys and swipe cards, lanyards are a great event giveaway and promotional item.

6. Wristbands

Ideal for clubs and sporting events, trade shows, fundraisers, and special events, wristbands are a fun way to spread your message and leave a lasting impression.

7. Mugs and Cups

Mugs & Cups are a great branding tool to use on your stand as well as a giveaway.

We hope you found this article helpful. If you have any questions, please call 1300 885 044 or email sales@starstuffgroup.com.au, we would be delighted to help you with your project.