promotional Lanyards

6 things to consider when choosing a promotional item for your event or campaign

With so many options available, sometimes choosing a promotional item can be a tough task. To help you refine your options, here are six things you should consider when choosing a promotional item for your event, campaign or other marketing activity.

  • Target Market
    When choosing a promotional item, it is important to think about how the item will be viewed and used by your target market. Put yourself in their shoes. What does your target market like or value? What sort of item will they find useful and hold on to?
  • Experience with Your Brand
    The message you are trying to convey through your campaign or overall brand is the second thing you should consider. For example, is your message about having fun, being professional or being practical?  Consider which promotional items will support this message – it will most certainly help you refine your options. Also, consider what you want people to be doing when they are using your promotional item. For example, do you want them to be relaxing, or being active, or working?
  • Quantity
    Knowing how many promotional items you need to order will help you set your budget and also refine your options, as some promotional items have minimum order quantities.
  • Budget
    When choosing a promotional item, it is useful to set a Total Budget, and well as a Per Item Budget. This way you know how much you are spending on each attendee or campaign participant, as well as in total. Setting a budget at the beginning will also help you refine your search for the perfect promotional item.
  • Weight
    Another factor that may impact your choice, is the weight of the promotional goods. Consider where and how the items will be delivered. For example, if you are posting the item, you may opt for an item that is light, whereas if you are handing them out at an event, the weight might be less of a concern.
  • Packaging
    The final thing you should consider is how and if you will need to package the item. Does your item come with packaging? Does it need packaging? Do you need to factor in creating a special package for the item? (Note: If you need to create packaging for your item, we can assist you with this.)

We hope you found this article helpful. If you have any questions, or would like to speak to a promotional item specialist, please call 1300 885 044 or email sales@starstuffgroup.com.au, we would be delighted to help you with your project.