Every year, hundreds of new products fail in the market. Producing high-quality food is not enough to grab potential customers. A high-quality creative packaging solution creates an amazing effect on your customer’s choice, lifestyle, taste and emotions. Customers buy what they think is different. Food package designs are influential, as it tells your buyer why your brand is different.
Package designing is a growing trend that requires a good amount of investment in order to get satisfactory results. From those creative out of the box package designs to the ones that generate an emotional connect, food packaging can’t be ignored.
If you take a trip to your nearest grocery store or supermarket, you will understand how innovative package designs are overpowering the market and buyer’s state of mind.
Importance of Food Packaging Design and Structure
The motivation behind product packaging is to shield the product from any natural or industrial damage. Packaging not only protects the product during transfer from producer to the retailer but likewise avoids any damage while the product is on the shelves of the grocery store.
The modern consumer is aware of health-related issues. They prefer to choose a properly packed and sealed product. They understand that a loosely packed product can be contaminated by air pollution or toxins. Before buying anything, people assume that the product meets their physical, chemical and biological needs.
#2 Labelling and Promotion
Packaging helps customers and grocery stores equally. While the nutritional value, ingredients and expiry dates help the consumer to choose the best, barcodes help grocery store owners to keep track of their inventory and sales. Packaging displays information on how to use a product.
#3 Prevents Leakages or Tampering
Packages make transportation of products much easier. A tightly packed and sealed product is unlikely to suffer leakage and tampering.
#4 Product Marketing and Attracting Customer
Other than protecting and storing the product, packaging should also attract a buyer and increase sales. A creative packaging is a must. There is no set of rules that a package designer needs to follow. Understanding the market and their potential buyers help in creating and selecting a stunning design for the product.
Selecting the Best Packaging Design
Refer to the following methods:
#1 Research and Refer
Take a survey, meet people, visit supermarkets, research online, observe current trends, take references and choose the best out of the rest. Research should be the first step when you start planning your product package design. It channelizes the thought process and helps to improve creativity.
#2 Interactive Designs
Anything that can connect with your customer is always good. When you influence a client on an emotional level, they become a loyal customer and advocate the product. While designing the product package, remember that food is an important part of our culture. A cultural and emotional connect with the customer makes you a brand a favourite.
#3 Creative Lookout
The same old designs cannot give you desired results. When you think of expanding your brand and increasing sales, you need to give the customers something unique. Why should buyers choose your product? How are you different from others? If your potential buyers can get answers to some of these questions, they will choose you over the competitors.
Watch carefully how your competitors are planning and designing their product. Use your creativity and design something different and attractive.
#4 Health Benefits
Your product package design should include space for your product’s ingredient list and nutritional value. Revealing the nutritional qualities of a product is mandatory. It helps the buyer make a better purchasing decision. The product design colours should reflect the nutritional information.
The material used for packaging should be eco-friendly. Environment-friendly packaging makes you more responsible towards the society. For some countries, the environment-friendly packaging is no more an option. It is mandatory due to company standards and government policies. The eco-friendly packaging gives the benefits of easy disposal, versatility and improvement in brand image.
A creative and proper packaging plan will help you in brand visibility, increasing sales, and improving the company profits.
Look for packaging and visual communication experts that can providing innovative, cost effective printing visual communication solutions with a focus on quality customer service.