ALL WRAPPED UP
AUSPACK 2019 held at the Melbourne Exhibition & Conference Centre, exceeded all expectations and was the biggest, best and most successful show in its 34 year history, with visitor numbers higher than ever before. As this was our 1st time exhibiting at this particular exhibition, we had no expectations.
Arriving and setting up our display stand on the Monday, needless to say that we were excited, but at the same time a little nervous at the sheer size of the trade show. After several hard, hot hours of setting up – We were ready! The trade show ran from Tuesday 26th to Friday 29th March 2019, 9am to 5pm everyday.
Tuesday morning started slowly, but this was to be expected after speaking to several other colleagues also exhibiting. By 11am, things had certainly picked up, and we had a steady stream of visitors and potential new customers. This same steady stream, carried on the entire week, and we enjoyed a healthy mix of visitors ranging from existing customers, to potential new ones. Everyone expressed a high level of interest, and expressed their willingness & desire to do business with a family owned & managed business.
As everyone knows, although participating in any exhibition or trade show is extremely expensive, and hard work, the really hard work starts once the trade show has ended. It’s at this time that we need to spend time following with each & every person – making sure that their questions are answered and we are providing a quotation as per their requests.
In all, AUS Pack 2019 was very successful for us, as not only did we gain a lot of potential new business, but the exposure was immeasurable.
Here’s to an even more successful AUS Pack 2020!
Stewart Webb - Managing Director